ISSN: (Online) 2321 -4155
ISSN: (Print) 2320 -7000

JOURNAL OF INDIAN RESEARCH (ISSN No. : 2321-4155)
VOLUME : 1, ISSUE : 4,October-December, 2013
 
INVESTOR’S PREFERENCE TOWARDS MUTUAL FUND IN COMPARISON TO OTHER INVESTMENT AVENUES
Gaurav Agrawal & Dr. Mini Jain
 
ABSTRACT
In today’s competitive environment, different kinds of investment avenues are available to the investors. All investment modes have advantages & disadvantages. An investor tries to balance these benefits and shortcomings of different investment modes before investing in them. Among various investment modes, Mutual Fund is the most suitable investment mode for the common man, as it offers an opportunity to invest in a diversified and professionally managed portfolio at a relatively low cost. In this paper, an attempt is made to study mainly the investment avenue preferred by the investors of Mathura, and we have tried to analyze the investor’s preference towards investment in mutual funds when other investment avenues are also available in the market.
 
KEYWORD
Gold, Investment Avenues, Investors, LIC, Mutual Funds, National Saving Certificate (NSC), Post Office, Real Estate.
 
Copyright@2012.mewaruniversity.in