ISSN: (Online) 2321 -4155
ISSN: (Print) 2320 -7000

MEDIA AND CONSUMPTION BEHAVIOR OF URBAN YOUTH IN DHAKA CITY

ABSTRACT


The overall objective of the study is to correlate media exposure of urban youths with patterns of consumption behavior in Dhaka. The study argues that globalization especially media exposure has reshaped consumption behavior of youth and injector a global homogeneous culture. A total of 387 youths were interviewed through a predesigned structured questionnaire. Watching TV, using internet and social media were found significantly correlated with consumption of Fast Food, wearing branded dress and western dress. Further researches might explore the changing behavior of consumption pattern among urban youths because the future impact of this transformation in digital penetration could be enormous

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