ISSN: (Online) 2321 -4155
ISSN: (Print) 2320 -7000

 

JOURNAL OF INDIAN RESEARCH
VOLUME : 5, ISSUE : 2, April-June, 2017 (ISSN No. : 2321-4155)
 
       

CUSTOMER SATISFACTION OF SERVICES WITH AXIS BANK

GDr. Upasana Srivastava* Kokila Gupta**

 
ABSTRACT
The banking in India is facing challenges concerning both customer base and performance. Major changes took place in the functioning of banks in India only after liberalization, privatisation and globalisation (LPG). Private Banks in India have their history dating back to 1921. There are various services provided by private banks in India like account, loans, insurances etc. Every bank is keen to provide services with the best benefits and at a low interest rate because of high level of competition among banks. Service quality, customer’s satisfaction, customer’s retention, customer’s loyalty and happiness are the major challenges gripping the banking sector. The success or failure of business depends upon banks relationship with customers. Therefore, it becomes important to study the customer’s satisfaction prevailing in private banks. In this paper, the customer’s satisfaction with the performance of Axis bank has been analysed on the basis of five parameters i.e. Reliability of Financial Product, Financial Benefit, Service Responsibility, Problem Handling of Customers and Time Management for customers.
 
KEYWORD
Keywords: Customer loyalty, customer satisfaction, happiness.

 

 

Copyright@2012.mewaruniversity.in