ISSN: (Online) 2321 -4155
ISSN: (Print) 2320 -7000

JOURNAL OF INDIAN RESEARCH
VOLUME : 3, ISSUE : 2, April-June, 2015 (ISSN No. : 2321-4155)
 
IMPACT OF TELEVISION CARTOON CHANNELS ON CHILDREN IN INDIA
Afsana Rashid
 
ABSTRACT
The paper focuses on impact of Cartoon channels on Television viewing children. Children not only watch these cartoons with interest and enthusiasm, but even try to imitate these characters. Consequently, the impact of cartoon channels on children is immense. Some research has shown that children spend more time on watching cartoons and acquiring much information not only about the type of cartoon characters, but are also familiar with their dress, actions and name of almost all major cartoon characters. Other studies suggest that watching violent cartoon shows has tremendously increased the aggressive behavior among the children, especially boys. More researches have shown that children easily learn variety of things by watching educational cartoon films. Their imagination and creativity gets enhanced. Even infants and toddlers start learning different words and their meanings. Parents have a responsibility to know what kind of cartoons their children watch. Broadcasters need to be careful while creating content for children whereas marketing companies, who have a secure market, too ought to demonstrate their responsibility.
 
KEYWORD
Cartoon; television channels; children; India; imagination; creativity; aggressive behavior; broadcasters; marketing companies and psychological research.
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