ISSN: (Online) 2321 -4155
ISSN: (Print) 2320 -7000

JOURNAL OF INDIAN RESEARCH
VOLUME : 2, ISSUE : 2, April-June, 2014 (ISSN No. : 2321-4155)
 
TOURISM DEVELOPMENT IN RURAL HIMALAYAS OF UTTARAKHAND – A CASE STUDY OF CREATING OPPORTUNITIES THROUGH CSR
Syed Asghar Mehdi & Balmukund Sharma
 
ABSTRACT
This paper examines the role of eco-tourism by involving local communities and the companies to supplement rural income from agriculture and generate much-needed employment. A case study was done in the village of Chhera near Pithoragarh town in the Uttarakhand by launching a marketing campaign Rythm’ (‘Round the Year Tourism and Holiday Management’) in the year 1996-97. The growth in tourist arrival helped supplement income of twenty families.
 
KEYWORD
camp tourism, capacity building, supply chain management, Pithoragarh, Tourism.
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