ISSN: (Online) 2321 -4155
ISSN: (Print) 2320 -7000

JOURNAL OF INDIAN RESEARCH
VOLUME : 2, ISSUE : 1, January-March, 2014 (ISSN No. : 2321-4155)
 
CORPORATE SOCIAL RESPONSIBILITY: CASE OF TCS
Jinnia
 
ABSTRACT
This paper examines how the companies view, and conduct their CSR, and identify key CSR practices. Corporate Social Responsibility (CSR) is viewed as a comprehensive set of policies and programmes that are integrated into business operations, supply chains and decision-making processes throughout the company. The paper deals with CSR initiatives of an Indian IT major-Tata Consultancy Services Ltd.(TCS) against GRI standards. This paper will be useful in deeper understanding about shortcomings and opportunities that CSR practices of various companies offer and need for improvement, if any. The study suggests nurturing people and planet through active involvement of employee volunteering activities. Helping local communities and NGO through CSR activities is more than mere philanthropy.
 
KEYWORD
Community, Corporate Social Responsibility (CSR), e-waste management, Indicators, sustainability, water harvesting.
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